Understanding of Marketing Communication Mix : Abhay Lodha

MARKETING COMMUNICATION MIX: The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing. Communications mix is used by a company to pursue and achieve its marketing objectives.

Advertising: Advertising is one of the most expensive methods of marketing communication. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

Sales promotion: You can easily promote your product, increase sales and customer demand, improve your public presence and interact with potential customers. Promotions can be done with frequent discount coupons, product samples, exhibitions and sponsorship programs. It is form of short-term incentives to encourage the purchase or sale of a product or service.

Public relations (PR): It involves informing the public about the services and products of an organization. Some firms do it either by a PR department or by hiring a third party. Public relations campaigns can be run through media, anniversary parties and press releases. For example, public speeches, charity, magazine articles etc. Building good relationships with the company’s various publics by obtaining favorable publicity, building up a good "corporate image", and handling or heading off unfavorable rumors, stories, and events.

Personal selling: It’s a constructive way to build consumer relationship and aid them to move from the stage of awareness and doubt to conviction and action.

Your marketing department will need to learn how to listen to the audience and address their requirements.

Direct marketing: Direct marketing is a highly personalized marketing communication mix method. It’s mostly focused on specific customers and is approached through emails, social media, messages, etc. Direct communications with carefully targeted consumers can obtain an immediate response and cultivate lasting customer relationships.

Comments

Abhay Lodha

Logistics start-up Avicore Aviation Pvt. Ltd plans to invest $100 million, or about Rs400 crore, to launch a new cargo airline before mid-2008 from the country’s first dedicated cargo airport at Nagpur. The start-up is backed by Indian and some US-based non-resident Indian businessmen through Avicore Llc. Your blog comes with many beautiful design options. Click Designs to choose the one that’s right for you. To show and hide details from your blog, like the Author, Likes Counter, and more - head to Settings. Readers can easily share posts on social networks like Facebook and Twitter and view how many people have liked a post, made comments and more. The main Indian promoter is Abhay Lodha , managing director of Mumbai-base company, which has interests in steel and power plants, along with Avicore Aviation chief executive Shankar Devarajan. Avicore is the third firm that has applied to the government for a licence to launch a cargo airline. Interest in the country’s air

Understanding of Company Management: Abhay Lodha

Company management consists of various stakeholders like directors, officers, managers and shareholders who assist the company towards the fulfillment of its business objectives. Management has been defined as “the process of planning, organizing, leading and controlling the efforts of company members and of using all company resources to achieve stated company goals.” Therefore, the purpose of management is to maintain control over the company’s actions and performance, and simultaneously to lead, inspire and direct the people working in the company. The Corporate Management is often broken down according to the divisions or the function to be performed. The extent of the managerial roles can be found in various fields of the organization such as the human resource department, the IT department, the legal department and the executive department and so on. The various management positions are given a specific staff to handle. The success of any corporate organization mainly

Understanding of Market Research: Abhay Lodha

Market research is a process of gathering, analyzing and interpreting information about a product, service or company to be offered for sale in that market. Research is conducted to know the past, present and potential customers for the product or service, their characteristics, spending habits, location and needs, the industry as a whole and the competitors. Understanding of industry shifts, changing consumer needs and preferences, and legislative trends and other things can shape where a business chooses to focus its efforts and resources. This is why market research is important for companies. Types of Market Research: There are 2 basic types of market research conducted in the market: Primary Research : Primary data is first-hand information a person or a company gather oneself, or with the help of a third party (market research firm). Secondary Research: Secondary data is the data which is already existed in the market in the form of public information, such as the

Abhaylodhawords

Search This Blog